Market research

Can be performed by using the following methods:

• Tracking surveys (web-based, paper)
• F2F questionnaires
• CAPI, CATI & CAWI

NKI’s Services include the following: 

• Statistical analysis to decide the number of participants needed by using factors as the purpose and scale of the research 

• Recruitment of HCPs
• Questionnaires design (in cooperation with Sponsor’s Medical and Marketing Department) 
• Continuous Tel Follow Up with Investigators 
• Statistical Analysis (SPSS, R Statistical Packages) 
• Presentation of results 

• Identification of research modules in cooperation with the sponsor
• Drafting of discussion guides and formulation of research questions (in cooperation with Sponsor’s Marketing & Medical Departments) 
• Statistical analysis to decide the number of focus groups and participants needed by using factors as the purpose and scale of the research 
• Selection of sample with appropriate participant characteristics such as specialty, specialization, experience or involvement in the research topic 
• Selection of Key Οpinion Leaders (KOLs) per therapeutic category 
• Selection of the venue taking consideration to be comfortable and conductive to discussion 
• Continuous tel. follow up with investigators regarding their participation 
• Transcription of meeting and preparation of detailed analytical report 

• An advisory board is generally a group of experts that can provide advice on new drugs and opportunities 

  Types of Advisory Boards:

  • • Medical Advisory Boards
    • Marketing Advisory Boards

  NKI’s Services includes the following:

  • • Objectives & Agenda setting
    • Invitations & Contracting with attendees
    • Selection and booking of the venue 
    • Preparation of participants contracts 
    • Providing a medical writer (if requested)
    • Preparation of printed material
    • Meeting minutes preparation 
    • Presentation of results